Last week Zazzle posted an announcement on the forum about changes in searching the Zazzle marketplace for your products. They noticed a lot of designs of Zazzlers did not sell at all, for ages. So they decided that all products that didn’t had a sale or a view for the last six months won’t show up in the marketplace. But only in your store.
The advice was to take a good look at the description and tags you made for the products. And make sure they were SEO Zazzle friendly. Now, in the beginning of my shop, I didn’t pay attention to tags and that stuff. A bunch of my early designs didn’t sell at all and I thought that most likely SEO wouldn’t make a difference. The designs weren’t simply good enough.
If there is one company that is good in SEO then it must be Zazzle. How else could they sell so much stuff. If only they would show some of their secrets.
With the Zazzle post I started to wonder. Zazzle did put an emphasis on search friendly tags and descriptions. Zazzle also said the search engine traffic from for instance Google, Bing and Yahoo is very important. I therefor started to look again at my early designs. I did put a lot of effort in them. It’s going to be a pain to create a good set of texts an tags. Probably one design per day, the tags have to be investigated with for instance a Google Adword tool.
SEO Zazzle friendly
So far I did a couple. This is a pop-art design which didn’t sell at all:
These are two cartoon images I put a lot of effort in. But no sale 🙁
This Humulus lupulus hop in art design did reasonably well. People like more traditional designs.
Also, most of the early designs I didn’t use with templates. So the amount of products is low. For now I only concentrate on early designs which are real illustrations with little tags and poor description. And I’ll see if I can boost the product amount with the Zazzle templates I created for this purpose.
It is going to be an interesting experiment to see if the SEO Zazzle friendly tags and text will help increase sales.